If you publish content on WordPress, you probably want readers to receive an email as soon as a new post is published. Several services and plugins promise that — but the “how easy” and “what you get” differ a lot. I compared Jetpack (the Automattic/WordPress plugin), Omnisend, SendPulse and Moosend so you can pick the right option.
Quick summary / TL;DR
- Jetpack (free) — includes Subscriptions / Newsletter that can send email notifications to subscribers automatically when you publish new posts. Very low friction: install Jetpack, enable Subscriptions/Newsletter and add the Subscribe block.
- Omnisend — excellent ecommerce-focused marketing platform with a WordPress plugin for collecting subscribers and running campaigns/automations. For automatic new-post emails you typically need to use RSS-to-email or set up an automation (or integrate via tools like Integrately/Zapier) — it’s powerful but has more setup than Jetpack’s built-in subscriptions.
- SendPulse — multi-channel platform (email, web push, SMS). Their WordPress plugins handle subscriber capture and web push; SendPulse supports RSS/automation—but many people connect the WP RSS feed to SendPulse or use automation tools. It can do auto-notify-from-RSS, but it’s a different flow and often needs configuration.
- Moosend — full-featured email marketing + automation, but its pricing is focused on paid plans (trial available) rather than a long-term free tier; it has a WordPress connector and strong automation tools — you can implement RSS-driven campaigns, but Moosend does not position itself as a free “set-and-forget new-post notifier.”
Deep dive — how each one handles “new post → immediate email”
Jetpack (Subscriptions / Newsletter)






- What it does: Jetpack’s Subscriptions and Newsletter features let visitors subscribe and receive emails when you publish new posts. It’s included with Jetpack installs and you can add a Subscribe block to posts/pages or use subscription widgets. The core “new-post email” feature works out-of-the-box. (Jetpack)
- Setup friction: Minimal. Install Jetpack, connect to WordPress.com, enable Subscriptions/Newsletter, add the block/widget — no Zapier needed. There’s a UI to manage subscribers and basic stats. (InMotion Hosting)
- Best for: Bloggers and small sites who want immediate email updates for new posts without extra configuration.
Omnisend
- What it does: Omnisend provides a WordPress plugin that collects subscribers and gives you email builder, automation, segmentation, and ecommerce features. It’s focused on conversion (product recommendations, abandoned cart, etc.). (omnisend.com)
- New-post workflow: Omnisend supports powerful automations, but automatically sending a formatted newsletter every time you publish a post usually requires:
- Creating an RSS-to-email automation (if supported) or
- Using a 3rd-party automation (Integrately/Zapier/Albato) to trigger a campaign when an RSS item appears, or
- Building a custom automation inside Omnisend (more setup).
This means slightly more complexity than Jetpack’s built-in subscription emails. (Integrately)
SendPulse
- What it does: SendPulse is multi-channel (email, push, SMS, bots). Their WordPress integrations add forms and web-push; SendPulse also provides an ability to create RSS or push automations. (WordPress.org)
- New-post workflow: You can set up RSS campaigns or automated workflows in SendPulse, but many users connect WordPress RSS to SendPulse or use external automation platforms. If you want “publish → immediate, nicely-styled email to all subscribers” without doing extra work, SendPulse will require some configuration (RSS automation or a connector). (SendPulse)
Moosend
- What it does: Moosend is a robust email & automation platform (drag-and-drop editor, workflows, segmentation). It offers a WordPress connector and website tracking. (The Easiest Email Marketing Platform)
- New-post workflow: You can implement an RSS-driven campaign or automation, but Moosend’s business model is oriented to paid subscribers (trial available, not a permanent free tier). If you want high-end automation and deliverability without free limits, Moosend is strong — but it’s not the no-config free route Jetpack offers. (The Easiest Email Marketing Platform)
Pros & cons (short)
Jetpack (free)
- Pros: Instant setup, included in Jetpack, native WordPress experience, no Zapier. Good for small blogs. (Jetpack)
− Cons: Simpler feature set (not a full email marketing suite), limited advanced automation, analytics & deliverability features compared to dedicated ESPs.
Omnisend
- Pros: Rich automation, ecommerce features, templates, segmentation. (omnisend.com)
− Cons: Slightly more setup for RSS → email; may need integrator tools for the exact “publish→email” flow some users want.
SendPulse
- Pros: Multi-channel (push, SMS) and RSS/automation options. Good for sites that want multi-channel reach. (WordPress.org)
− Cons: Setup for auto new-post emails requires RSS automation/configuration.
Moosend
- Pros: Powerful automation, testing, segmentation; reliable deliverability tools. (The Easiest Email Marketing Platform)
− Cons: No persistent free plan (trial then paid), so cost is a factor if you need continuous service. (The Easiest Email Marketing Platform)
So which should you choose?
- If your priority is zero-setup immediate post notifications and you’re on WordPress, Jetpack (Subscriptions/Newsletter) is the easiest and free way to get new-post emails out to subscribers. Good for content-first creators. (Jetpack)
- If you want enterprise-style automation with great deliverability and are ready to subscribe, Moosend is a solid pick — but expect to pay after the trial. (The Easiest Email Marketing Platform)
- If you need advanced automation, richer templates, segmentation, and multi-channel (SMS/push) and don’t mind doing setup (or paying), choose Omnisend or SendPulse. These platforms shine for ecommerce / marketing-heavy use-cases. (omnisend.com)
What extra email/marketing benefits come with Jetpack paid plans?
Jetpack’s free Newsletter/Subscriptions covers basic post notifications. Paid/expanded options (and related Automattic/Jetpack products) add things like:
- Paid newsletters / monetization (ability to charge subscribers and revenue tracking). Jetpack/WordPress.com supports paid newsletter features. (WordPress.com)
- Enhanced campaign features via Jetpack CRM / Mail Campaigns — if you want to send targeted broadcasts, track opens/clicks, or use CRM-driven segments, Jetpack CRM + Mail Campaigns (or premium extensions) provide that (often as paid extensions). (jetpackcrm.com)
- Better analytics, branding controls, and commercial-level support on higher Automattic plans (depending on the plan, you may also get fees/transaction improvements for paid newsletters). Jetpack’s documentation and plan pages list these paid/extended capabilities. (Jetpack)
Final recommendation (practical)
- Want “plug-and-play” new-post emails and zero cost? Use Jetpack (free) and enable Subscriptions/Newsletter.
- Want to grow into segmentation, automations, SMS and sophisticated templates (and you run a store or monetization plan)? Start with Omnisend or SendPulse (expect some setup).
- Want enterprise automation/deliverability and you budget for it? Moosend is excellent (paid).
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